Now, why, exactly do we so adamantly rally for meaning and purpose in life?
It may seem obvious to some readers; companies, led by profit motives and selling material goods, own much of the collective mental bandwidth. How many ads have you seen today that imply you be happier after buying some product? Likely more than one.

And, as Positive Psychology grows in its resources, research, and utility, we are learning the depth of the source of life’s greatest force for joy: meaning.

On these two pages, “Why Meaning?” and “The Science of Meaning,” you will learn our reasoning for focusing on this aspect of living well. “Why Meaning” is a valuable layman’s overview, and “The Science of Meaning” will explore more of the science directly, showing much of the recent research and progress in Positive Psychology.