Why bother with any of this?

Well, purpose pays off.

“Happiness” is what we’re all after. Or so we say. There’s much more to happiness than the world would have us think. In truth, we all want to live a life of Joy (a deep sense of contentedness that isn’t just reactionary), we want a sense of purpose (to have reasons and value behind who we are and what we do), and we want to flourish (when Joy is self-perpetuating, and our life is naturally attuned to how we create meaning).


This site exists because Meaning can be created in life, and is underrated in its effectiveness. In fact, there are forms of therapy that focus on meaning and purpose.
Practice the techniques and study the tools on these pages and you will experience a better life.

Now, why, exactly do we so adamantly rally for meaning and purpose in life?
It may seem obvious to some readers; companies, led by profit motives and selling material goods, own much of the collective mental bandwidth. How many ads have you seen today that imply you be happier after buying some product? Likely more than one.

And, as Positive Psychology grows in its resources, research, and utility, we are learning the depth of the source of life’s greatest force for joy: meaning.

On these two pages, “Why Meaning?” and “The Science of Meaning,” you will learn our reasoning for focusing on this aspect of living well. “Why Meaning” is a valuable layman’s overview, and “The Science of Meaning” will explore more of the science directly, showing much of the recent research and progress in Positive Psychology.

Outcomes on Experience

Meaning in life can be the difference between flourishing and depression.

This TED talk by David Brooks addresses the difference between flourishing and depression, and the myths in society that can get in the way.